PETA is known for their controversial ad campaigns including their ad featuring Joanna Krupa with a crucifix, which didn’t sit well with the Catholic Church,
their “Pleather Yourself” ad featuring porn star Jenna Jameson,
and their “All Animals Have the Same Parts” ad featuring Pamela Anderson, which was banned in Montreal for being sexist.
Many of PETA’s ads use half-nude celebrities to grab people’s attention, and according to them, it works.
“We try to make our actions colorful and controversial, thereby grabbing headlines around the world and spreading the message of kindness to animals to thousands—sometimes millions—of people,” said PETA on their FAQ section of their website.
PETA also claims that their ad campaigns helped them grow to gain millions of members.
“From the most conservative to the most radical and from the most refined to the most outrageous—and this approach has proved very successful. In the quarter-century since PETA was founded, it has grown into the largest animal rights group in the world, with more than 3 million members and supporters worldwide,” said PETA.
PETA does stand for good issues, and their offensive campaigns do give them media attention, but do they still need to be so controversial, especially with the objectification of women? If they already have 3 million members, many of whom spread PETA’s messages and participate in protests, is it really necessary to keep using half-naked women to get attention?
It’s time to get real PETA. The reality is that veganism is growing more and more popular; more people are caring about what they eat, the environment, and the ethical treatment of animals. You, PETA, are the largest animal rights group in the world, the largest! Stop focusing on womanizing ads, and put your money into ads with real vegans and vegetarians who are making a difference each and every day.